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The Big Bite: Apple will start online sales in India.

Apple was always in an attempt to make India normalize its trading terms with the company. After a long span of consistent attempts, Indians from Ahmedabad to Mumbai will soon be able to shop online for Apple products.

The Indian government reported that it would ease rules on local production that limited companies like Apple from doing trade or business in the country. The billion-dollar company will start online sales in India sometime in the next few months, reported Bloomberg.

It’s has been looked upon as a significant development for Apple since it had only a small presence in the nation of more than a billion people. Chinese Android phone makers and Microsoft Windows have largely been the technology of choice for people in the subcontinent.

The reason can gravitate chiefly into India’s foreign direct investment rules (FDI), which required companies to source 30 percent of its products locally in order to establish a noteworthy retail presence in the nation and claim further expansion of trade. Many Indians who use Apple products either buy them from third-party sellers or abroad states the report.

Apple, taking advantage of the eased norms announced plans to open a set of official retail stores in Mumbai where it happens to have its first retail presence in India, just this year. Recently, the iPhone’s market share is standing below 2 percent in India, an especially damning figure where Apple is concerned, given that the nation is currently the fastest-growing smartphone market in the world.

As seen in the case of many other developing nations, a smartphone is the only source of internet connection for millions of residents in India. The nation has been envisioned to have 829 million smartphone users by 2022 which counts to more than twice the total population of the US. In simple words, India appears to be an unmissable growth opportunity for Apple, especially as global sales of smartphones have seemingly declined in the few logs.

In an effort to offer services to Indian users, Apple has announced a range of special iOS 13 features, including keyboards that will support over 22 Indian languages and all-new Indian English voices for Siri which is another luring addition. And with this most recent change in India’s trade rules, the path is clear for Apple to make a mark in one of the world’s most populous countries.

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Mary Deshazo

Mary is a food and mobile tech industry enthusiast. She sleeps an eye open looking for industry updates and spends weekends fishing with her husband.

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